Whatever You Want It to Be

The marketing campaign for the Residences on Jamboree presented a home for the omni-busy Millennial. The brand promised a perfect balance between life and work.

The campaign juxtaposed leisure-time and work experiences using a variety of entertaining images and messages. Allowing our target consumer to emotionally connect the offerings of the Residences with their career personas and free-time alter egos.

Located a short distance from the Pacific Ocean and close to highly-rated restaurants and unique shopping, consumers were offered the end of the journey in the search for the perfect apartment.

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