Whatever You Want It to Be
The marketing campaign for the Residences on Jamboree presented a home for the omni-busy Millennial. The brand promised a perfect balance between life and work.
The campaign juxtaposed leisure-time and work experiences using a variety of entertaining images and messages. Allowing our target consumer to emotionally connect the offerings of the Residences with their career personas and free-time alter egos.
Located a short distance from the Pacific Ocean and close to highly-rated restaurants and unique shopping, consumers were offered the end of the journey in the search for the perfect apartment.