Whatever You Want It to Be
Residences on Jamboree
By juxtaposing leisure-time and work experiences in a variety of entertaining images and messages, our target consumer could emotionally connect the offerings of the Residences with their career personas and free-time alter egos.
The marketing campaign presented a home for the omni-busy Millennial and the brand promised a perfect balance between life and work.
Located a short distance from the Pacific Ocean and close to highly-rated restaurants and unique shopping, consumers were offered the end of the journey in the search for the perfect apartment.