Two Rodeo Drive
From Beverly Hills to the World: Two Rodeo Drive’s Digital Revolution.
Nestled in the heart of Beverly Hills, Two Rodeo Drive stands as an iconic luxury shopping destination vibrant hub drawing diverse cultures from across the globe. Renowned luxury brands like Versace, Jimmy Choo, Tiffany & Co., Porsche Design, Breitling, Audemars Piguet, Dolce & Gabbana, and Henry Jacques harness the power of social media as their primary tool to curate an alluring and immersive online experience for their discerning clientele.
These retailers have meticulously cultivated a robust online presence across social media platforms, effectively showcasing their luxury goods, while engaging a worldwide audience. Recognizing the need to rejuvenate a declining social media presence, Sagon-Phior undertook the task of creating a content-rich program that enhanced the user experience through compelling video content and storytelling.
Thanks to Sagon-Phior’s strategic social media marketing efforts, Two Rodeo Drive and its retailers experienced remarkable results. Results include a significant increase in followers, with over 34,000 followers across platforms, including 19,000 new additions to the community. The content we created garnered an impressive 13 million impressions, indicating the wide reach of our campaigns. We achieved a remarkable reach of 8.4 million, meaning the content was seen by a substantial and diverse audience. Content, being the most telling metric, produced an average engagement rate of 8.44%, highlighting the level of interest and interaction posts generated.
In the digital age, where luxury brands must adapt to the evolving landscape of social media, Two Rodeo Drive and its prestigious retailers have successfully reinvigorated their online presence. Using captivating content and strategic marketing efforts, they continue to connect with their global audience and maintain status as purveyors of luxury in Beverly Hills.