Exponential

Exponential, now vdx.tv, is a global provider of video advertising technology, digital advertising intelligence and digital media solutions to brand advertisers. They help brands magnify the magic of their TV ads by connecting household personal devices and allowing them to interact with ads on their personal devices.

As a provider of solutions, Exponential wanted to increase its customer base. The company’s customers included automotive, CPG, education, pharma, financial services, retail and travel, to name a few.

After doing our due diligence and brand audit, the strategy was to develop a new campaign that shifted the company’s focus from advertising intelligence to “real audience engagement.” After segmenting and profiling our target audiences, we designed advertising that was more emotive, and customer driven. Then, we changed the focus from “reaching” customers and to “involving” customers. This new approach was received as feeling more experiential and humanizing for the brand.

An online video, digital marketing and print campaign were utilized to tell the story. The campaign succeeded in shifting the focus from advertising intelligence to “real audience engagement.”

The results of the campaign garnered a surprising 2,497% increase in unique page views. Further results included a 13.73% increase in click-through rate, a 26% increase in website traffic and a decrease of over 76% in bounce rates.