New Content Strategy Drives Major Web Traffic
Exponential is a global provider of advertising intelligence and digital media solutions to brand advertisers. This provider wanted a digital marketing, online video and print campaign. The campaign needed to shift focus from advertising intelligence to “real audience engagement.”
Thus, we designed advertising that was more emotive and customer-driven. Then, we took the focus off of “reaching” customers and emphasized “involving” customers. This new approach was more experiential and humanizing for the brand.
The campaign resulted in a 2,497% increase in unique page views. Further results included a 13.73% increase in click-through rate, 26% increase in website traffic and a decrease of over 76% in bounce rates.