Redefining the Hard Seltzer Experience

Sagon-Phior was commissioned by Broad Street Licensing Group and Hard Rock International to develop, disrupt, and define a new hard seltzer experience. We developed the brand platform, naming, brand story, and packaging ensuring the new line supports the global Hard Rock brand legacy and connects to their loyal customer base.

Hard Rock Premium Hard Seltzer captures the most exciting and energetic lifestyle brand in the world and serves it up in a collection of refreshing hard seltzers. Each flavor embodies the spirit of rock and roll in unexpected ways taking the lead from their famous signature cocktails. Hard Rock Hard Seltzer is like music for your mouth. Available nationwide in 2021.


Consumer Packaged Goods - 4 Can Designs