The Exciting Work of Brand Extension
The Hard Rock brand is recognized the world over. We were tasked with the exhilarating creative job of exploratory brand invention of a hard seltzer beverage, and a cosmetics and hair color line. Our positioning highlighted the legacy of the Hard Rock brand look and feel (music, parties, rock stars, rebellion, freedom, excitement) and the flavor profile of their popular cocktails. Our goal was to incorporate the iconic rock star persona and imagery to connect the product lines with a Hard Rock destination feel.
Our work received The Gold Award from Graphis, the most prestigious institution for design, advertising and illustration. Graphis is dedicated to promoting and celebrating the most compelling work from all over the world. With over 150,000 individual pieces in their repository, they hold the most significant collection of creative excellence worldwide.