Branding the Power of Equal Cybersecurity for All
Brand awareness building & lead-generation initiatives designed to engage the automotive, education, financial services, healthcare, IoT and manufacturing industries. Brand positioning, original content, stories and messaging strategies were applied to digital channels that deliver higher response and conversions.
Cytellix is the world’s most advanced, entrenched, dedicated cybersecurity strategy and response unit. Their mission is to defend the United States — commercial, civilian and military — in the fight to protect our information and intelligence. Cytellix sought to use its proprietary technology to provide equal protection to every link in America’s digital networks, data centers and economy.
By communicating the unique benefits of a cyber-challenger brand supported by a successful history of working closely with government agencies, and smaller to mid-size private companies, opened the door to new revenue opportunities.