Knowledge Marketing: Overcoming COVID through innovation and inspiration.
The goal: disrupt an industry by producing a riveting episodic series and branded content experience. Episodes explore in-depth interviews with high-profile architects, engineers and developers that revealed the stories, insights and experiences that helped them to overcome challenges and become more innovative, productive and successful. The newest season, “By Design—Undivided” focuses on the Covid-19 pandemic and how architects are responding.
GRAPHISOFT is a global software developer. Their ARCHICAD and BIMx technologies enable architects to push traditional boundaries of creativity. This unexpected marketing and branded content effort, supported with events and social media, brought the stories of architects and designers to life. The result of this online series turbocharged sales efforts, expanded awareness, deepened loyalty among existing customers and captured market share from the largest competitor.