Emotionally-Branded Content Converts Software Users
The goal: disrupt an industry by producing a riveting episodic series and brand experience. Episodes explore in-depth interviews with high-profile architects and developers that reveal how they can be more innovative, successful and productive.
GRAPHISOFT is a global software developer. Their ARCHICAD and BIMx technologies enable architects to push traditional boundaries of creativity. This unexpected marketing and branded content effort, supported with social media, brought the stories of architects and designers to life. The result of this online series turbocharged sales efforts, expanded awareness, deepened loyalty among existing customers and captured market share from the largest competitor.