Emotionally-Branded Content Converts Software Users

GRAPHISOFT is a global software developer. Their ARCHICAD and BIMx technologies enable architects to push traditional boundaries of creativity.

The goal: disrupt an industry by producing a riveting original monthly video series. Episodes explore in-depth interviews with high-profile architects and reveal how they can be more innovative when using Graphisoft software.

This unexpected marketing effort, supported with social media, brought the stories of architects and designers to life. The online series turbocharged sales efforts, expanded awareness, deepened loyalty among existing customers and captured market share from the largest competitor.

 

Architectural Record’s Advertising Excellence Awards | MOST ENGAGED

Communicator Awards | GOLD

Summit International Awards | GOLD

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