United Way

Cause Marketing Raises Awareness and Funding

The purpose of this non-profit marketing campaign was to create awareness and investment from Orange County’s (OC) businesses and community in ending homelessness, increasing financial security and student success . Firstly, we developed the brand and marketing strategy for the master brand, United Way Orange County, then for its three major initiatives.

Next, we created a bold visual identity and an emotionally charged messaging platform. This was applied to a campaign including a brand guide, digital marketing and videos, social media, print and outdoor advertising, and a website. Homelessness has decreased by 17% since campaign launch.

Play Video
Play Video

View Similar Projects

National Charity League

Leukemia Lymphoma Society

Stand Up To Cancer

Request a Category-Specific Case Study PDF

Join Us

We are looking for team players with a shared interest and a passion for creating and building brands. Contact us to learn more about full and part-time opportunities.