Whatever You Want It to Be
The real estate marketing campaign for the Residences on Jamboree presented a home for the omni-busy Millennial. The brand promised a perfect balance between life and work.
The campaign juxtaposed leisure-time and work experiences using a variety of entertaining images and messages. Allowing our target consumer to emotionally connect the offerings of the Residences with their career personas and free-time alter egos.
Located a short distance from the Pacific Ocean and close to highly-rated restaurants and unique shopping, consumers were offered the end of the journey in the search for the perfect apartment.
Bringing Worlds Together Under One Roof
Our task was to blend the legendary Huntington Beach surf lifestyle with the elegance of Newport Beach, then brand Pacific City as “the best of both worlds.” We developed the brand image, video sales presentation, outdoor graphics and messaging, and an enticing sales brochure.
Over 40 years, UDR has provided high-quality apartment communities in the country’s most desirable locations. Places offering first-rate shopping, restaurants, nightlife and thriving business centers.