Bringing Worlds Together Under One Roof

Over 40 years, UDR has provided high-quality apartment communities in the country’s most desirable locations. Places offering first-rate shopping, restaurants, nightlife and thriving business centers.

Our task was to blend the legendary Huntington Beach surf lifestyle with the elegance of Newport Beach, then brand Pacific City as “the best of both worlds.”

We developed the brand image and produced an energetic video sales presentation, outdoor graphics and messaging, and an enticing sales brochure.