Modernizing an 80-year-old Financial Brand 

Challenged to reposition Nuvision’s brand and advantages for younger customers, we found a vital connection in the Millennial concept of community.

Leveraging Nuvision’s long history of supporting the working heroes of SoCal, a master campaign was created that allowed each branch to portray their unique local roots and approach to personal service.

Through location targeting, digital and social content was also highly localized, further avoiding a corporate feel at any touchpoint.