Modernizing an 80-year-old Financial Brand
We were tasked with rebranding Nuvision and highlighting its advantages for younger customers.
Firstly, we found an important connection in the Millennial concept of community. Secondly, our new master campaign capitalized on Nuvision’s long history of supporting the working heroes of SoCal. Thirdly, through location targeting, digital and social content was highly localized avoiding a corporate feel at any touchpoint.
Lastly, this campaign allowed each branch to display their unique local roots and approach to personal service.