Seeing Breast Health in a New Light
For decades, the options for follow-up breast imaging have remained unchanged: limited and unclear. Until now.
We unveiled the future of breast imaging – a radiation-free, compression-free, true 3D breast imaging solution, available to all women. Through an emotion-driven approach that focused on patient care and needs, we developed a 5-part film series that humanized the QTbreasthealth brand.
Through a brand narrative and identity that focused on the positive emotions connected with breast health and reassurance, we developed informative collateral, built a new and accessible website, and launched a dynamic social media campaign. Finally, the breast imaging option that women have always wanted is here.