Rebirth of a Legacy Brand
30 years ago, a small New Jersey technology firm set out to imagine what the future of digital information would look like. Today, they have developed an unrivaled enterprise-level data management and security platform called SAFE, a staple of Fortune 1000 companies.
This breakthrough technology continues to evolve while claiming their stake as a global leader in efficient, secure document capture, processing and storage. Their leading-edge lifecycle solutions keep information digital and provide database protection with unbreakable searchable encryption.
The expansion of this new technology required a complete relaunch of their legacy brand. We started with the fundamentals, including a fresh marketing strategy, brand identity program, positioning and messaging platform, and a new business-to-business website. This will be followed by the launch a new Paperclip film series, public relations campaign, lead generation program, and a variety of earned media activities.