Insights

Opinions, research and discoveries about marketing, emotions, target markets, digital media, storytelling and the business of branding.

Emotion and the art of video marketing

Emotion and the art of video marketing

Video gives a brand a powerful voice. Video marketing is the most emotionally engaging and persuasive way to put an idea into someone’s head. It can present compelling and authentic stories that connect with audiences more effectively than many other marketing tactics or tools.  More importantly, video has the unique ability to change the course of the decision-making and consideration process.

Pioneering Machine Health

Pioneering Machine Health

Pioneering the machine health industry, Augury has completely revolutionized the world of predictive maintenance. When Augury worked with Sagon-Phior, they tasked us with showcasing their leadership in the machine health industry.

How to Create a Viral Campaign

How to Create a Viral Campaign

A client recently asked our agency to create a viral campaign. It’s not the first time someone has asked. I quickly explained that virality is the aftermath of a campaign. One that has been shared over and over again or acted upon by great numbers of people. Viral response comes in many forms, such as people coming together to post their creative or funny versions of Bernie Sanders with mittens and sweater, or the highly contagious ALS ice bucket challenge.

Transforming Modern Vascular from Start-Up to Nationwide Leader in PAD Treatment

Transforming Modern Vascular from Start-Up to Nationwide Leader in PAD Treatment

In a little over a year, Modern Vascular has grown from startup to the nation’s leader in Peripheral Artery Disease (PAD) treatment. We sat down with Leslie Gibbs, Modern Vascular’s Chief Marketing Officer, to reflect on her past year at the company, and how a strong brand strategy has helped Modern Vascular grow even during a global pandemic.

Engage and Convert More Clients With Outcomes, Not Features

Engage and Convert More Clients With Outcomes, Not Features

Elon Musk’s SpaceX Starship represents the future of spaceflight — a sleek rocket loaded with many groundbreaking features. But here’s the most important feature of all: It’s completely reusable. That means the Starship can take off, fly into space, then land upright back on the launch pad. And on March 3rd, Starship SN10 did exactly that, performing a picture-perfect flight and sticking the landing.

Then it exploded.

What Ferris Bueller Taught Me About Marketing

What Ferris Bueller Taught Me About Marketing

36 years ago, a few months before my business partner Rio Phior and I opened our agency doors, I was an entertainment art director for several motion picture studios. As I arrived at one of Paramount Pictures massive editing bays, I was warmly greeted by John Hughes and his executive producer who were surrounded by no less than 20 film and sound editors working feverishly on one of the scenes. At the time I did not realize that John Hughes knew more about marketing than many of the executives I worked with in both agency and studio world. He understood the nature of human emotion and used his skills as a writer, filmmaker, and storyteller to open someone’s heart and let them feel like that movie belonged to them.