Insights

Opinions, research and discoveries about marketing, emotions, target markets, digital media, storytelling and the business of branding.

What Ferris Bueller Taught Me About Marketing

What Ferris Bueller Taught Me About Marketing

36 years ago, a few months before my business partner Rio Phior and I opened our agency doors, I was an entertainment art director for several motion picture studios. As I arrived at one of Paramount Pictures massive editing bays, I was warmly greeted by John Hughes and his executive producer who were surrounded by no less than 20 film and sound editors working feverishly on one of the scenes. At the time I did not realize that John Hughes knew more about marketing than many of the executives I worked with in both agency and studio world. He understood the nature of human emotion and used his skills as a writer, filmmaker, and storyteller to open someone’s heart and let them feel like that movie belonged to them.

How to Make the New Normal a Better Normal

How to Make the New Normal a Better Normal

There is no question that the 2020 pandemic has caused significant interruption in our economy. But businesses can do a few things right now to minimize, not only the effects on today’s revenue, but on building revenue when things return to normal.

Tips to Rank Higher in a Search

Tips to Rank Higher in a Search

Use these important tips to attract search engines and customers to your website. Once you try tackling content development for better optimization, some decide it’s easier to hire a firm or content professional.

Business Leaders: It’s Time to Change Your Organizational Culture, Focus & Metrics

Business Leaders: It’s Time to Change Your Organizational Culture, Focus & Metrics

As marketers, we’ve seen many businesses fail from not recognizing the need for a serious rebranding or organizational and cultural revamping. Often, they are not taking advantage of tools that competitors may be already using.

Neuro Marketing’s Role in Branding and Advertising.

Neuro Marketing’s Role in Branding and Advertising.

About 95% of brain activity happens subconsciously. Decision-making, memory retention, learning and sensory observation—all are processes that crucially matter to marketers—and that can be measured by testing and neuromarketing technologies.

What Makes a Market Leader?

What Makes a Market Leader?

Decades of working with companies and organizations in just about every industry can give one a rich perspective on the characteristics and qualities of true market leaders. Often, they hold the largest market share in a particular industry or industry segment.