Uniting Talent, Media & Marketing for Fundraising
Stand Up to Cancer is program of the Entertainment Industry Foundation that raises significant funds for translational cancer research.
It is the first non-profit event of its kind incorporating Hollywood’s A-list celebrities while simulcast on 3 major TV networks (NBC, ABC, CBS). The program has generated over $370 million in funds.
Our involvement helped to develop the brand image for advertising, and the yearly e-marketing, event and press materials for the launch of this initiative.