Uniting Talent, Media & Marketing for Fundraising
Stand Up to Cancer is program of the Entertainment Industry Foundation that raises significant funds for translational cancer research. Our involvement helped to develop the brand image for advertising, and the yearly e-marketing, event and press materials for the launch of this initiative.
Stand Up to Cancer is the first non-profit event of its kind incorporating Hollywood’s A-list celebrities while simulcast on 3 major TV networks (NBC, ABC, CBS). The program has generated over $370 million in funds.