Opening the Door to New Customers
Our brand marketing propelled this 55-branch community bank to #1 choice among competing banks and achieved 82% brand awareness comparable to national brands with 50% of their avg. spend.
Marketing productivity increased 6X while shrinking campaign cycle time 20% annually. Cross-sell grew higher by 10% across all consumer segments and 21% higher for business segments.
Card service contributed 15% net operating profit added to the bottom line. A new webinar series & digital marketing proved effective in growing their business banking sector.