Indigo Auto Group

Standing Out with a Unique Brand Story

We created an emotion-driven brand strategy for this client. The strategy included aspirational messaging that positioned the dealerships as passionate drivers of dreams. We developed a captivating out-of-home and print advertising campaign. The campaign came alive with thrilling events, blog posts, dynamic signage, inviting collateral and an engaging email program. All campaign elements supported the Porsche brand.

The indiGO Auto Group is renowned for going beyond the traditional dealership model. Because they provide immersive, experiential ownership journeys. We also implemented a unified brand platform for indiGO highlighting this model. This model helped the auto group’s multiple nationally-franchised dealerships to shine in parallel with the fine brands they represent.

Connecting to the emotional needs of a luxury-minded audience is the key to engaging and converting someone into considering the purchase of a half million dollar automobile.”

Dawn Boardman
Former VP Marketing, Indigo Auto Group

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