Brand Elevation Attracts Elite Customers
We were tasked with positioning this dealership group’s brand platform for an audience that aligns with power, refinement and poise. Firstly, we developed compelling, emotion-driven content to highlight the dealership as the elite choice for luxury vehicles, namely Bentley. Secondly, to achieve this, we produced exquisite event concepts, alluring direct mail, sales materials and captivating print ads. Video content, luxury car blog posts and an engaging email program elevated the dealership and Bentley brands in tandem.
Renowned for going beyond the traditional dealership model, this auto group created a more immersive and experiential ownership journey. The unified brand platform allowed their sterling reputation to shine along with the elite car brands they represent across multiple US markets.