A Brand Platform with Finesse
Tasked with taking the dealership group’s brand platform and positioning it towards and audience that aligns with power, refinement, and poise, we developed compelling, emotion-driven messaging and content to highlight this dealership as the elite retail choice for luxury vehicles. To achieve this, we developed exquisite event concepts and materials, alluring direct mail, marketing and sales materials, captivating printed ads and engaging email templates that not only complemented the Bentley brand, but elevated the dealership brand as a whole.
Bentley Rancho Mirage, a member of the indiGO Auto Group, is the elite provider of Bentley vehicles and service for the Rancho Mirage, CA area. As an indiGO Auto Group member, they are renowned for going beyond the traditional dealership model by providing a more immersive and experiential ownership journey.
Through a unified and elevated indiGO Auto Group brand platform, indiGO Auto Group’s sterling reputation and care allows each of their 19 franchised dealerships to shine in parallel with the brands they represent in six US markets: Houston, TX, St. Louis, MO, and Palm Springs, Rancho Mirage, Riverside, and Marin County, CA.