Marketing To The Forever Changing American Norm
America is the melting pot of the world. We are a giant pot filled with ingredients of each country. It is very evident of that here in Los Angeles. It is not rare to find amazing Thai food and a delicious Mexican place on the same block. In 2015, more than 40 million immigrants live in the U.S., more than in any other county. Almost half the babies born in the U.S. today are non-white. Hispanics being the largest U.S. minority group – 17% of the population. By 2060, it is estimated that the population will be majority non-white (Pew).
Nowadays we all know that marriages don’t last as long as they used to. The face of the modern family is clearly different than it was in the past. Proven by the following statistics (and of course the TV sitcom). Only 46% of U.S. kids younger than eighteen are living in a home with two married heterosexual parents in their first marriage. In 1960, that percentage was 73%. In 1980, it was 61% (Pew).
To many Americans, Sunday is merely a day when Chick-Fil-A is not open. 72% of the public believes that religion is losing major influence in America. This percentage is up from 52% in 2002 (Pew).
What seemed risqué decades ago, is now apparent in everyday life. The “norm” in America is constantly changing. Make sure you keep up.