Emotion Marketing:
1. Creates stronger memorable connections with customers. 2. Generates purchase consideration. 3. Can re-establish an existing brand in more powerful ways. 4. Enhances campaign effectiveness. 5. Increases brand preference and response. 6. Improves sales and revenues. 7. Creates a higher degree of brand loyalty. Emotional Marketing capitalizes on emotions, which influence purchasing preference and response. Emotional Marketing can humanize your brand – which leads to trust, which leads to consideration, which leads to a purchase. Appeal to the heart first, then the head.
