1. MAKE PEOPLE FEEL THEY NEED IT
No amount of marketing will help if it not something people need. It doesn’t have to be an extension of your website or of interest to only current customers. Be creative and develop something useful that the general public will be attracted to and something that makes sense for you to put your brand on. Here is a perfect example of an app Charmin created to help people to find the nearest clean restroom:
2. QR CODES
When targeting the smartphone users with a mobile app, QR codes are the best way to advertise. You can add them to your website, business card, brochures, mailings (email and snail mail), receipts, or storefront window. In this example the company is offering free coupons to scan the QR code to download the app.
3. MOBILE ADVERTISING
If you’re going to use Pay Per Click (PPC) advertising for the mobile app, be sure to put your ads on mobile devices. Google offers mobile ads to target users while they are searching on their mobile devices. If you ‘ve never used PPC or Google AdWords, start with this series on KISSmetrics: An Introduction to Pay-Per-Click Search Marketing Part I, Part 2, and Part 3.
4. SOCIAL ADVERTISING
This allows you to target people specifically by demographics and interests. So, if you know the most likely users of your mobile app, you can make sure they are the only ones who can see and click on your ads. With Facebook ads, you can get pretty specific.
5. GUEST BLOGGING
Guest blogging can build an audience. Post on blogs related to the niche your taudience would be most interested in. Look for blogs whose audiences would be most likely to download your app. Guest posts shouldn’t appear promotional, but you can gear the topics that by the end of the article, readers may want to check out your mobile app. Plan ahead for those clicks by making your bio great and by linking to your app’s page on your website, iTunes, or Google Play. Use call-to-action copy such as “Download our mobile app now.”
