We have clients in a variety of fields, from cruise-lines, to non-profits, technology products, banks, beverage companies and many more. Regardless of the industry, Search Engine Optimization is crucial to the success of their products or services.
In the past, if we needed to find a Sushi Restaurant for dinner, we would look it up in the Yellow Pages. Those days are far-gone. Now, we just type “Sushi” into our Google Search and 10 sushi restaurants in your area pop up instantly with reviews, directions, phone numbers and menu. This is why SEO is so critical for any business. “If Google can’t find you, neither will anyone else.”
According to MARKETINGSHERPA, 70% of the links search users click-on are organic—not paid, and 60% of all organic clicks go to the top three organic search results. That means if your SEO is not on point, your company will get lost in the search results.
Here are the 5 steps to take when developing a strong and successful SEO plan:
- Site Audit & Optimization:
Look over your website and gauge the easy accessibility of the site’s content to search engine indexing robots and to ensure the optimized deployment of keywords. Look over your site maps and meta-tags, keyword links and headings and search engine friendly URL construction to identify potentially problematic areas.
- Keyword Research:
Research likely keywords with high relevancy and convertibility — the strategy for keyword selection will be to focus on keywords that are popular enough that they have broad appeal, but specific enough to yield truly relevant inbound traffic.
- Content Analysis:
Once you have identified the keywords most relevant to your website, you will need to review the current content on all primary landing pages to optimize for keyword density relative to other content (3-7% for primary keywords, 1-2% for minor keywords). You might need to revise your copywriting with regard to insertion of keywords in the primary navigation, page titles and headings and to meta-tag descriptions, hyperlink anchor text, etc.Meta-tagged keywords — keywords chosen by the website owner — are no longer particularly relevant for search engine results. Search engines like Google harvest the actual content of the site itself to see what keywords are in fact relevant to the page. So creating content that has primary and secondary keywords occurring naturally in the optimal density is key to search engine ranking.
- Link Popularity Research and Link Building:
We also recommend creating a link-building campaign to increase link popularity rankings. Most people don’t realize that search engine ranking is largely dependent on inbound links, that is, other site that link to pages on your site.
- Track, Track & Track:
Google Analytics has a system that allows users to set up customized analytical goals for tracking user behavior. This will show you how people are navigating through your site, and how they are getting to your site. This is crucial to monitoring you SEO progress.
Stanford Research Institute states, 46% of daily searches are for info on products or services. Don’t let your SEO and your business fall behind.
Check back for more articles on improving your companies SEO, Social Media, PR and Brand Positioning.