Moms are incredible. Somehow they balance work, playing with their kids, being a professional chauffeur, cooking like a gourmet, helping with homework and a thousand other things. But now, Mommy has a new title to add to the list: the Ultimate Household CEO. With the multitudes of devices entering the market, moms have taken advantage of the new technologies to better organize and work through their days, and they’re becoming one of the most lucrative digital markets. These are just a few insights that punchbowl.com has collected:
- Just over 50% of all women online are moms
- 70% of moms claim that technology helps them to be better moms
- 49% of married moms would give up their engagement ring before their personal technology
- Almost 75% of moms think online marketers don’t understand what it’s like to be a mom
- The average mommy blogger is 37 years old
- The average household income of a mommy blogger is $84K – that’s $14K more than the average mom
- 55% of active social media moms make purchases because of recommendations from a personal review blog
- 2 out of 3 moms view social networks as a source of information
- 9 out of 10 moms have their phone by their side while shopping, watching TV, in the car, in bed and in the kitchen
- Moms spend an average of 6.1 hours per day on their smartphones
- 88% of moms say they use their smartphone to search for information
- 78% of women use the internet for product information before making a purchase
- 97% of tablet-owning moms made a purchase on one in the last month
- 56% of online moms share coupons on social media
- Nearly 6 in 10 moms have bough something because a brand posted a coupon or discount on a social networking site
- 68% of moms use their smartphones while shopping
- 77% of moms sign up for reward program emails
- At 63%, showing product prices is the most compelling way to get moms to click through your email
- 92% of moms will buy more from a brand when rewarded
- Almost three-quarters of moms prefer a loyalty program at the parent company level versus the brand level
With facts like these in mind, digital marketing campaigns need to be more directed, tactical and creative when it comes to engaging the Digital Mom.
Sources: Punch Bowl
