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Opinions, research and discoveries about marketing, emotions, target markets, digital media, storytelling and the business of branding.

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The Science of How Emotions Drive Decisions

The Science of How Emotions Drive Decisions

We know Emotions give meaning to events and have a significant impact on the decision making process. Our brains are wired to…

Millennial Goals

Millennial Goals

According to Nielsen, not only are millennials 77 million strong, they will account for around 30% of total consumer product dollars spent by 2020…

Defining Quality, Online

Defining Quality, Online

Quality is often defined by one’s personal preference. It can mean a lot different things to people. When it comes to Google…

What is Emotional Marketing & Why is it important?

What is Emotional Marketing & Why is it important?

Working in the marketing department of a major Hollywood movie studio during the 1980’s was incredibly fun, ridiculously stressful and…

Attracting Active Social Media Followers

Attracting Active Social Media Followers

It is a good idea for companies to start keeping track of who their social media fans are. The more fans a brand has, the more people a brand is able to reach…

Keep an Eye on your Competitor’s Social Media Accounts

Keep an Eye on your Competitor’s Social Media Accounts

It is always important to examine what competitors are doing in social media, however so many businesses neglect analyzing their competitor’s social media channels…