Insights

Opinions, research and discoveries about marketing, emotions, target markets, digital media, storytelling and the business of branding.

ARCHIVES

Reflecting on the Psycho-Social Overtones of Muffin Tops, Green M&Ms & Brownie Edges

Reflecting on the Psycho-Social Overtones of Muffin Tops, Green M&Ms & Brownie Edges

Are you a brownie edge lover, or does a brownie from the middle of pan taste better? Do you feel special when you get the rare double peanut M&M or are you happier picking out and eating only one-color?

Connecting Emotion to the Healthcare Space

Connecting Emotion to the Healthcare Space

Relationships mean everything in healthcare and emotions are key to creating these connections. This is precisely why healthcare companies must go beyond…

Marketing using Messages from Your Subconscious

Marketing using Messages from Your Subconscious

There’s a reason we appeal to people’s emotions when we want to convince them to buy something…

Emotional Connections & Financial Outcomes

Emotional Connections & Financial Outcomes

Combining emotional marketing strategies with big data analytics and predictive models brings clarity, discipline, and rigor to companies’ long-held desire to…

Technology’s Impact on Healthcare

Technology’s Impact on Healthcare

Last year, many consumers had a first video consult, were prescribed a health app and used their smart devices as diagnostic tools. This impacts how health care…

Building Business with Snapchat

Building Business with Snapchat

Are you interested in ways of creating better connections with customers and boosting your brand presence? Here are ways to do it…