Insights

Opinions, research and discoveries about marketing, emotions, target markets, digital media, storytelling and the business of branding.

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How Emotionally-branded Content Converted Software Users

How Emotionally-branded Content Converted Software Users

There are thousands of technology tools and platforms available to enable marketing and sales organizations. Nothing does a more effective job at connecting with an audience and motivating them to respond than great stories that appeal to the heart. This is not about features and benefits. This is about disrupting expectations and offering a deeper, more engaging experience with customers.

The Entertainment Industry’s Golden Rule

The Entertainment Industry’s Golden Rule

My business partner, Rio Phior, and I spent decades working in the entertainment industry, producing hundreds of the most memorable and iconic marketing campaigns for many blockbuster films, including Ghostbusters, Empire Strikes Back, Raiders of the Lost Ark, Schindler’s List, Dances with Wolves, Ferris Bueller’s Day Off, The Big Lebowski, and Home Alone, just to name a few.

Recognizing Achievement

Recognizing Achievement

We have always prided ourselves on our single most important goal and achievement: Creating ideas that bring real, tangible value to our client’s business.   Our agency has been winning a lot of marketing effectiveness and creative awards this year, which definitely makes us feel good. What makes us feel even better is watching our strategies […]

Reflecting on the Psycho-Social Overtones of Muffin Tops, Green M&Ms & Brownie Edges

Reflecting on the Psycho-Social Overtones of Muffin Tops, Green M&Ms & Brownie Edges

Are you a brownie edge lover, or does a brownie from the middle of pan taste better? Do you feel special when you get the rare double peanut M&M or are you happier picking out and eating only one-color?

Connecting Emotion to the Healthcare Space

Connecting Emotion to the Healthcare Space

Relationships mean everything in healthcare and emotions are key to creating these connections. This is precisely why healthcare companies must go beyond…

Marketing using Messages from Your Subconscious

Marketing using Messages from Your Subconscious

There’s a reason we appeal to people’s emotions when we want to convince them to buy something…