Photo of 3 graphic artists working

About

As a full service, Southern California marketing agency, our primary purpose is to create ideas that affect how people feel.  Creative branding, emotional marketing and technology are used to better understand human motivation and behavior in relationship to your brand. This information guides the strategies we develop to engage a target audience and enhance the customer experience. Greater awareness, deeper brand loyalty and business growth are the measurable results of this process.

Photo of 3 graphic artists working

About

As a full service, Southern California marketing agency, our primary purpose is to create ideas that affect how people feel.  Creative branding, emotional marketing and technology are used to better understand human motivation and behavior in relationship to your brand. This information guides the strategies we develop to engage a target audience and enhance the customer experience. Greater awareness, deeper brand loyalty and business growth are the measurable results of this process.

Sagon-Phior’s DNA was borne in the motion picture industry. Our Chief Creative Officer, Rio Phior, was the Creative Director for Steven Spielberg and George Lucas. Our CEO, Glenn Sagon, was the Creative Director in the Worldwide Marketing Group for Columbia Pictures. Together, the Sagon-Phior team has produced hundreds of blockbuster campaigns for every major studio. They launched many of the television, cable and streaming channels and shows that you watch today.

This experience has made a significant impact on how the agency develops marketing strategies for technology, healthcare, financial services, non-profit and lifestyle clients. Sagon-Phior has applied the philosophy of emotional marketing to branding and marketing programs from start-ups to Fortune 500 companies for decades. We’ve learned that it is feelings that drive human behavior. Logic plays a role, but creative content captivates at a greater visceral and emotional level. There is no replacement for powerful and original storytelling and imagery.

We know that not all brands are blockbusters. Often, we must find the most creative ways to engage an audience. We have the experience, research and technology to do so. Sagon-Phior has won over 125 national and international awards for marketing and creative effectiveness. We know that we can make a quantifiable positive impact for your business and your brand.

Experience

  • AARP
  • Agilent Technologies
  • AMD
  • AMC Networks
  • American Mensa
  • American Cancer Society
  • American Heart Association
  • American State Bank
  • Benelli Motorcycles
  • Bitdefender Cybersecurity
  • Bionime Diabetes Monitoring
  • Blue Coat Systems
  • Bravo Networks
  • Buckley School
  • Callaway Golf
  • Cancer Support Community
  • Cathay Bank
  • City National Bank
  • Columbia Pictures
  • Condusiv Technologies
  • Cunard
  • Cynvenio LiquidBiopsy® Technology
  • DAKO Biotechnology
  • Davis Bynum Winery
  • Delos Wellness Real Estate
  • Disney
  • Edwards life Sciences
  • Entertainment Industry Foundation
  • EPIX
  • Exponential Interactive
  • F & M Bank
  • Ford Foundation
  • Ford Motors
  • FOX Broadcasting
  • Gelson’s Supermarkets
  • GRAPHISOFT Architectural Software
  • Granite Investment Group
  • GuidedChoice Retirement Planning
  • Halstrom Academy
  • Hilton Hotels
  • Honda
  • Hot Dog On a Stick
  • IFC
  • ImageWare Systems, Inc.
  • Infomedia SaaS solutions
  • In-N-Out Burger
  • Irvine Company
  • Jazz Pharmaceuticals
  • KB Home
  • Kobrand Wine & Spirits
  • Leukemia & Lymphoma Society
  • MarketReady Rx
  • McCormick Distilling
  • MediaTemple Web Hosting
  • Metabolife
  • Microsoft
  • Mynd Analytics
  • National Charity League, Inc.
  • New York Rangers
  • New York Academy of Medicine
  • Netflix
  • Nevada State Bank
  • NuVision Credit Union
  • Omni Hotels
  • Organyc Feminine Care
  • Pacific City
  • Paradigm Malibu Depression Treatment
  • Paramount Pictures
  • Pillar Biosciences
  • Pininfarina
  • Princess Cruises
  • Pioneer Electronics
  • Prudential California Realty
  • ReviewBuzz Online Reviews
  • Rodney Strong Vineyards
  • Sony
  • Scientific Imaginetics
  • Southern California Reproductive Center
  • Splenda
  • Stand Up To Cancer
  • StoneCalibre Private Investments
  • Superservice Automotive Parts & Service
  • Symantec
  • TaxPlus
  • TOTO
  • UCLA
  • UDR Real Estate Investment Trust
  • United Way
  • Universal
  • Valley Presbyterian Hospital
  • Virgin Galactic
  • Vubiquity Premium Content Services
  • Warner Bros.
  • Wavejet Water Propulsion Technology
  • Westfield Group
  • Weyerhauser
  • Woodside Homes

Leadership

Our leadership is as accomplished as we are empathetic. We have held key positions at the world’s top brand marketing consultancies and Fortune 500 companies.

Glenn Sagon

Glenn Sagon

Founder/Chief Executive Officer

Rio Phior

Rio Phior

Founder/Chief Creative Officer

Bill Fate

Bill Fate

Creative Director

Russ Coon

Russ Coon

Digital Media Director

Debby Mariscal

Debby Mariscal

Account Director

Len Dickter

Len Dickter

Producer/Writer

Stacey Doss

Stacey Doss

Public Relations

Jesse Sikorski

Jesse Sikorski

Art Director

Amy Dakos

Amy Dakos

Art Director

Peter Stougaard

Peter Stougaard

Entertainment Marketing Strategist

Colin Johns

Colin Johns

Designer

Bill Stenton

Bill Stenton

Brand Strategist

Eric Gardner

Eric Gardner

Senior Copywriter

Scott Jackson

Scott Jackson

Digital Technologist

Loren Sagon

Loren Sagon

Chief Financial Officer

Carol Simas

Carol Simas

Senior Researcher

Awards and Recognition

Honored by the top global award bodies, highlights include the Grammy Award for concept packaging and work is in the U.S. Library of Congress permanent collection for changing the face of advertising.

Sagon-Phior’s marketing methodology is published in university textbooks. Agency principals are professors and guest lecturers who bring strategic thinking, razor-sharp reasoning and best-of-practices approaches to creative solutions.

  • ACE Awards
  • American Advertising Federation Awards
  • Astrid Awards
  • American Advertising Federation
  • Baruth Spirit Awards
  • Belding Awards
  • Beverage Dynamics Growth Brand Awards
  • Broadcast Designers Association Gold Award
  • Creativity Awards
  • Communication Arts
  • Davey Awards
  • Grammy Awards
  • Graphis Awards
  • Los Angeles Art Directors Club
  • Los Angeles Business Journal
  • Lulu Awards
  • Millennium Awards
  • National Gold Ink Awards
  • New York ARC Awards
  • New York Art Directors Club
  • New York Festivals Awards
  • P.O.P.A.I. Awards
  • Service Industry Advertising Awards
  • Society of Illustrators Awards
  • Summit Awards
  • The Communication Arts Society Awards
  • The Hollywood Reporter Key Art Awards
  • The One Show
  • The Premier Print Awards
  • Top Advertising Agencies
  • U.S. Library of Congress
  • Women In Design

Tell us about your project