Feelings drive behavior
As a brand storytelling agency, we create inspiring ideas to produce emotional advertising that captivates customers on a deeper level. We empower your brand to move people to feel in ways that other brands don’t – the heart flutter, the heat of desire, the butterflies in the stomach and lump in the throat.
Technology sets the stage. Emotion steals the show.
Of course, we utilize all current technologies. Yet without infusing real-world human experience, originality, intuition and soul, brands that are too reliant on artificial intelligence eventually look and sound alike. Brands thrive on authenticity, differentiation, and emotion — key factors in driving action, accelerating return on investment and growing revenue.
Science + stories = yes
We leverage AI and advanced language models to analyze real-time customer communications. This allows us to uncover the most effective ways to anticipate and motivate customer response. We can discover the psychological drivers and language patterns that build trust, urgency, and purchase intent within specific segments.
By tracking real-time language shifts and analyzing customer mindsets, we can define their profiles and predict which features, stories and specific messages will trigger engagement and retention.
From casual to commitment
As a Los Angeles ad agency, we are at the epicenter of artists, makers and changemakers defining and influencing what’s next. We are virtually and geographically desirable.
When it comes to long-term relationships, we forge strong bonds between brands and customers, creating meaningful connections, clear competitive differentiation, and lasting market success.
We get emotional about:
Making you a market success
As nimble, proactive, and independent thinkers driven to ensure positive financial results, we simultaneously support your desire to make a meaningful brand impact.
Collaborating
Getting to know your brand inspires what we bring to life, and how we do our best work. We collaborate closely with you. We listen to your ideas, share ours, and promise honesty, always.
Developing ideas that come from the heart
Humanizing your brand is key. Let’s not just create another company, product, or service. Let’s create a more personal, interactional experience inspired by feelings, and not just financial value.
Offering transparency and accountability
These words speak for themselves, yes?
Every great blockbuster
has an origin story
Sagon-Phior grew out of the movie industry. It is in our DNA. Our Chief Creative Officer, Rio Phior, was global Creative Director for Steven Spielberg and George Lucas. Our CEO, Glenn Sagon, was Creative Director in the Worldwide Marketing Group for Columbia Pictures.
Together, and individually, Sagon and Phior have produced hundreds of campaigns for every major studio and marketed many of the biggest blockbusters and cult classics in history. Some include Star Wars, Return of The Jedi, Ghostbusters, Ferris Bueller’s Day Off, Raiders of The Lost Ark, Schindler’s List, Empire Strikes Back, Dances with Wolves, Home Alone, Edward Scissorhands, Jumanji, The Big Lebowski and Men in Black.
Sagon-Phior grew out of the movie industry. It is in our DNA. Our Chief Creative Officer, Rio Phior, was global Creative Director for Steven Spielberg and George Lucas. Our CEO, Glenn Sagon, was Creative Director in the Worldwide Marketing Group for Columbia Pictures.
Together, and individually, Sagon and Phior have produced hundreds of campaigns for every major studio and marketed many of the biggest blockbusters and cult classics in history. Some include Star Wars, Return of The Jedi, Ghostbusters, Ferris Bueller’s Day Off, Raiders of The Lost Ark, Schindler’s List, Empire Strikes Back, Dances with Wolves, Home Alone, Edward Scissorhands, Jumanji, The Big Lebowski and Men in Black.
The golden rule
Early on Sagon and Phior learned the golden rule in Hollywood: Don’t just sell the movie; sell the movie the audience wants to see. Like movies, not all brands are inherently blockbusters. Often, we must find the most creative way to connect with an audience while still remaining true to the brand. It’s what Sagon-Phior has done for over 2000 brands, more than three decades.
Experience in the entertainment industry informs how we develop marketing and branding strategies. Emotion drives action. Logic plays a role, but creative content must captivate at a visceral level. Our whole team takes that rule to heart and applies it to every brand – it is unique, unexpected, and continues to drive significant ROI for every single client.
Early on Sagon and Phior learned the golden rule in Hollywood: Don’t just sell the movie; sell the movie the audience wants to see. Like movies, not all brands are inherently blockbusters. Often, we must find the most creative way to connect with an audience while still remaining true to the brand. It’s what Sagon-Phior has done for over 2000 brands, more than three decades.
Experience in the entertainment industry informs how we develop marketing and branding strategies. Emotion drives action. Logic plays a role, but creative content must captivate at a visceral level. Our whole team takes that rule to heart and applies it to every brand – it is unique, unexpected, and continues to drive significant ROI for every single client.
The saga continues…
In 1986, Rio Phior and Glenn Sagon, attracted to the creative freedom that autonomy brings, left their positions to join forces. Originally forming an entertainment boutique called Eidolon, they acquired every major entertainment studio as clients. Then they branched out to attract mainstream businesses wanting to incorporate entertainment sizzle into their marketing. By 1996, the Interpublic Group of Companies (IPG) acquired Sagon-Phior. They assisted IPG in developing creative marketing strategies for clients of the top ten agencies in the world.
By 2002, Glenn and Rio returned to the unbridled freedom of being an independent agency. They employed the best strategic and creative minds in the business. Our team has applied the philosophy of emotional marketing and branding with great success ever since.
In 1986, Rio Phior and Glenn Sagon, attracted to the creative freedom that autonomy brings, left their positions to join forces. Originally forming an entertainment boutique called Eidolon, they acquired every major entertainment studio as clients. Then they branched out to attract mainstream businesses wanting to incorporate entertainment sizzle into their marketing. By 1996, the Interpublic Group of Companies (IPG) acquired Sagon-Phior. They assisted IPG in developing creative marketing strategies for clients of the top ten agencies in the world.
By 2002, Glenn and Rio returned to the unbridled freedom of being an independent agency. They employed the best strategic and creative minds in the business. Our team has applied the philosophy of emotional marketing and branding with great success ever since.
Humble brag
Our agency has been the recipient of over 150 national and international awards for creativity and marketing effectiveness. But we don’t really care about that (well, maybe a little). All we care about is that you win.
Success Stories
Legacy clients
We’d like to thank all the wonderful client partnerships we’ve had over the years, but this would scroll forever. So, this is small sampling. It takes teamwork to make success happen. We continue to support the United Way, Cancer Support Community, Crohn’s & Colitis Foundation, Race to Erase MS, National Charity League and American Heart Association.