Lumineux was an emerging dental health product brand in the oral care industry. Their oral care and teeth whitening products used natural, non-toxic ingredients to achieve effective results.

Challenge: Despite their strengths, Lumineux struggled to stand out in a highly competitive market dominated by larger, more established brands. How could their retail and online presence capture the attention of more health-conscious consumers?

Solution: Brand power was in the unique difference healthy ingredients made. This wasn’t effectively being conveyed. We created emotional appeal using video storytelling that resonated with target consumers and updated packaging to ensure the brand delivered whitening without sensitivity and boldly stood out at retail.

By tapping into consumers’ emotional dispositions and defining personal motivators, Luminuex was positioned beyond a product and more as a lifestyle brand. Instead of focusing on functional benefits, our stories placed Lumineux at the heart of self-care routines, emphasizing how it transformed lives, boosted confidence, self-esteem and well-being without harmful side effects

Results: An astounding 54% increase in sales across retail channels and a 28% increase across online channels. Heartfelt storytelling struck a chord resulting in heightened engagement across digital platforms with a marked increase in brand loyalty. Lumineux was established as a trusted leader in non-toxic dental health with the stage set for continued growth and innovation.