Marketing to Diverse Cultures & Demographics

This real-estate investment company and master planner built new luxury home apartments designed to appeal to three different target markets in the West Los Angeles community. We conducted research, developed a strategic launch plan and an integrated marketing campaign.

Our creative concepts and messaging were designed to garner each target group’s personal interests while appealing the unique and culturally diverse make-up of the Los Angeles Westside market.

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OOH for The villas at Playa Vista featuring a man dressed in a
OOH Marketing for The Villas at Playa Vista featuring a hipster style man with headline: Stephen wants to live like a renaissance man.
OOH Marketing for The Villas at Playa Vista featuring a beautiful young asian woman with headline: Miki wants to live like a princess.