Attracting Millennials, X-Gens and Boomers Under One Roof

This client is a real-estate investment company and master planner. Their new luxury home apartment community was created to appeal to three different demographic targets. They were Millennials, X-Gen and Boomers. We conducted research, then developed a strategic launch plan and finally an integrated marketing campaign.

Next, we designed creative concepts for advertising appealing to each of the target group’s personal interests. Lastly, the campaign branding also drew in the uniquely creative, culturally diverse Los Angeles Westside market.

Services Utilized

More
OOH for The villas at Playa Vista featuring a man dressed in a
OOH Marketing for The Villas at Playa Vista featuring a hipster style man with headline: Stephen wants to live like a renaissance man.
OOH Marketing for The Villas at Playa Vista featuring a beautiful young asian woman with headline: Miki wants to live like a princess.