Sagon-Phior embarked on an exciting project: the revitalization of the Frida Kahlo Tequila brand and its packaging. This exceptional tequila, made exclusively from 100% blue agave and hailing from the heart of Jalisco, Mexico, pays homage to the globally celebrated artist, Frida Kahlo.

At the heart of this branding initiative was the dual goal of breathing new life into the packaging while honoring the profound historical significance of Frida Kahlo. To achieve this, Sagon-Phior set out to center the packaging design around a captivating historical portrait of Frida Kahlo, as well as incorporating her vibrant colors and symbolism. Given that tequila holds an impressive 18% market share among adults aged 25-34, it was crucial to capture the youthful spirit of this demographic through the packaging, imagery, and graphics.

This visionary approach not only pays tribute to the legendary artist but also harnesses her power of visual communication and storytelling to convey emotions and experiences for a distinctive tequila brand. This makes the brand more immersive and unforgettable for consumers, enhancing its appeal in a competitive market.