Diverse millennials at laptop

Marketing

The marketing landscape is constantly changing. Customers demand choice, better service and highly customized content. An engaging customer experience is critical in building long-lasting relationships and in developing, launching or re-positioning a successful brand. Understanding the wants and needs of a marketplace and the personal preferences, emotions and behavior of customers is essential. Successful marketing strategies embody this and require an integrated plan supported by dynamic, persuasive content and powerful storytelling.

Diverse millennials at laptop

Marketing

The marketing landscape is constantly changing. Customers demand choice, better service and highly customized content. An engaging customer experience is critical in building long-lasting relationships and in developing, launching or re-positioning a successful brand. Understanding the wants and needs of a marketplace and the personal preferences, emotions and behavior of customers is essential. Successful marketing strategies embody this and require an integrated plan supported by dynamic, persuasive content and powerful storytelling.

A strategic marketing plan should include business and brand goals, competitive research, target market emotional, behavioral and demographic data, customer perceptions and positioning and inspiration for creative content execution. This is supported by an adaptive tactical plan accounting for every aspect of the customer journey and experience. Our strategies are developed upon these foundational pillars:

1

Understanding customers’ emotional dispositions and behavior

2

Defining the kinds of experiences customers desire

3

Identifying the key barriers to innovation

4

Establishing effective and differentiated ways to reposition offerings

A timeline, budget and milestone markers with metrics for successful ROI are key. Metrics can include client, media and/or brand-based metrics. Alignment of marketing and brand strategies with sales and revenue goals is a basis for successful outcomes. Our marketing services include:

  • Strategic Planning
  • Competitive Analysis
  • Positioning Strategies
  • Research:
    • Quantitative
    • Qualitative
    • Secondary
  • Customer Experience Design
  • Social/Digital Strategies
  • Multicultural Marketing
  • Inbound/Outbound Marketing
  • Lead Generation/Nurturing
  • Predictive Modeling
  • Customer Satisfaction Studies
  • Message/Creative Testing
  • Empathic/Sentiment modeling
  • Marketing Communications
Screenshot of Cytellix photo app

Web

A brand’s or organization’s website is often the only place to interact with a customer. Effective websites provide an easy-to-navigate, enjoyable customer journey with meaningful insights and information. The customer experience should be compelling, enlightening and motivate customers to share their experience, take action and return often.

Screenshot of Cytellix photo app

Web

A brand’s or organization’s website is often the only place to interact with a customer. Effective websites provide an easy-to-navigate, enjoyable customer journey with meaningful insights and information. The customer experience should be compelling, enlightening and motivate customers to share their experience, take action and return often.

Website content and user experiences that motivate interaction and response include multiple elements. As examples, these can be elegant and simple UI, a mobile-first experience, engaging video content, messaging, visuals and personalization  Other elements may include AI-driven bots and analytics, voice-search, motion UI, self-selection and evocative calls-to-action. Our web services include:

  • Responsive/Mobile-first Web Development
  • eCommerce
  • Analytics
  • User Experience
  • JavaScript Frameworks
  • Motion UI
  • Artificial Intelligence and Bots
  • Voice Search Optimization
  • Single Page Applications
  • Customer Journey Mapping
  • Customer Acquisition/Retention
  • SEO/SEM
  • Marketing Automation
  • Digital Marketing
  • Email Marketing
  • Targeting and Retargeting
  • Mobile Strategy
  • App Development
  • Data Science
  • Website Maintenance
  • eCommerce
Photo of man and woman speaking

Branding

Every great brand should own a personality and story that extends beyond the philosophy, mission and general external messaging. This is about the “why” your brand exists, what it stands for, the outcomes of your business and why someone should care.

Photo of man and woman speaking

Branding

Every great brand should own a personality and story that extends beyond the philosophy, mission and general external messaging. This is about the “why” your brand exists, what it stands for, the outcomes of your business and why someone should care.

Powerful brands communicate memorable stories supported by dynamic visuals. The story and visuals must connect with your audience in a human way. The story foundation should be authentic and inspired by the vision of your founders or stakeholders, a unique history and noble goals.

This is about how a customer reacts to your brand based on the signals your brand sends. The most relatable brands address the emotions, struggles, beliefs, insights and experiences that occur during their journey. How your brand manifests itself will ultimately determine the levels of interest, response, awareness and revenue. Our services include:

  • Brand Strategy/Development
  • Brand Positioning
  • Brand Architecture
  • Verbal Branding/Name Development
  • Brand Communications
  • Visual Brand Creation
  • Campaign Development
  • Messaging Development
  • Brand Identity
  • Brand Guidelines
  • Branded Content
  • Broadcast and Video Production
  • Packaging Development
  • Event/Promotion Development
  • Launch/Activation
  • Analytics/Tracking

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