Photo of smiling woman browsing on phone

The power of emotion.

Emotional Marketing is the key to connecting a brand to an audience. Sagon-Phior pioneered an approach based on understanding how consumers emotionally connect to brands, products and services. Not just at the initial point of engagement, but throughout the entire customer experience. It is the experience that creates deeper loyalty and ROI.

Photo of smiling woman browsing on phone

The power of emotion.

Emotional Marketing is the key to connecting a brand to an audience. Sagon-Phior pioneered an approach based on understanding how consumers emotionally connect to brands, products and services. Not just at the initial point of engagement, but throughout the entire customer experience. It is the experience that creates deeper loyalty and ROI.

The power of emotion drives every aspect of how we approach a marketing challenge. Central to our process are technologies and tools used to discover vital emotive and behavioral cues within a target audience. These tools help to identify and realize the story of a brand in ways that generate a true emotional response. These are combined with precise media targeting and alignment of all marketing and sales channels. The result is positive market disruption, authentic brand distinction and meaningful sustainable growth.

The Emotional Marketing Platform

Our process combines data science and technology with strategic research and insight to discover empathic models reflective a target audience’s emotional needs, goals and brand desires. These insights are used to develop branding, marketing and content ideas able to influence consumer behavior with exceptional accuracy. Key steps include:

POSITION
Brand perception, marketplace positioning and competitive landscape

TARGET
Tactical channels most appropriate for reaching, engaging and influencing the target audience

ANALYZE
AI, algorithms, filters, empathic/sentiment modeling and social listening tools to measure past and present behavior, and predict future behavior

DISCOVER
Customer perceptions and behavioral trends likely to drive purchase sentiment and further inform customer journey

STRATEGIZE
Marketing plan development in line with business goals and research recommendation

CONNECT
Alignment of marketing plan with emotion analytics to begin creative, content and media development

 

The result of the Emotional Marketing process:

1

Provides a more accurate method of assessing a customer’s potential value.

2

Emotional connections enhance persuasion, which drives increased conversions.

3

Effectively positions new brands, while powerfully transforming brands that are faded or lost.

4

Uncovers the most successful ways to motivate response and generate revenue.

5

Customers buy more, spend more and cheer louder for brands they emotionally connect with and value.

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