Emotion Marketing

Emotion marketing is about connecting a brand to the emotional needs, aspirations and behavior of a customer. Emotion is a critical driver of business performance. We attain knowledge through the use of data science and technology from which we discover empathic models reflective of human emotion and behavior.

Our process enables organizations to better understand and anticipate often unseen, patterns of emotion and behavior of potential consumers. We leverage an array of proprietary technology models to inject predictive analysis and modeling into marketing and media strategies. This deciphers how customers think, act and feel. The outcome creates greater business growth by building better relationships between a company and their customers.

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Brand Position
Overall brand perception, marketplace standing and competitive landscape
Targeted Channels
Tactical avenues most appropriate for reaching the target audience
Predictive Analytics
Algorithms, filters and listening tools measuring past, present and future behavior
Customer Perceptions
Uncovered trends highlighting key human behaviors driving purchase sentiment
Emotion Indicator
The resulting predictive score based on key emotions that create value
Marketing Strategy
Strategic drivers that align with
marketing and business strategy
1. Discovery
Brand Position
Overall brand perception, marketplace standing and competitive landscape
Targeted Channels
Tactical avenues most appropriate for reaching the target audience
2. Data
Predictive Analytics
Algorithms, filters and listening tools measuring past, present and future behavior
3. Insights
Customer Perceptions
Uncovered trends highlighting key human behaviors driving purchase sentiment
Emotion Indicator
The resulting predictive score based on key emotions that create value
4. Execution
Marketing Strategy
Strategic drivers that align with
marketing and business strategy