Emotion marketing is about connecting a brand to the emotional needs, aspirations and behavior of a customer. Emotion is a critical driver of business performance. We attain knowledge through the use of data science and technology from which we discover empathic models reflective of human emotion and behavior.
Our process enables organizations to better understand and anticipate often unseen, patterns of emotion and behavior of potential consumers. We leverage an array of proprietary technology models to inject predictive analysis and modeling into marketing and media strategies. This deciphers how customers think, act and feel. The outcome creates greater business growth by building better relationships between a company and their customers.