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Posts for Viral Marketing

How to Create a Viral Campaign

How to Create a Viral Campaign

A client recently asked our agency to create a viral campaign. It’s not the first time someone has asked. I quickly explained that virality is the aftermath of a campaign. One that has been shared over and over again or acted upon by great numbers of people. Viral response comes in many forms, such as people coming together to post their creative or funny versions of Bernie Sanders with mittens and sweater, or the highly contagious ALS ice bucket challenge.

How A Video Becomes Viral – A Lesson From YouTube, In 3 Steps

How A Video Becomes Viral – A Lesson From YouTube, In 3 Steps

Given the subject matter, it’s appropriate that this blog is posted on a Friday.

Don’t sigh and turn away yet—we’re all sick of the song, but in order to understand what makes a video go viral, it’s crucial that we look at the video that last year spread as virally as smallpox.