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Posts for Mobile

Internet User Habits: A Plus Of Mobile Consumer Engagement

Internet User Habits: A Plus Of Mobile Consumer Engagement

In the past it used to be publicly unacceptable to check emails, texts or browse the Internet in many social or work-related situations. Boy, have times changed.

Mobile Users: 3 Deadly Myths

Mobile Users: 3 Deadly Myths

The universe of mobile web-browsing has expanding so rapidly in the last two years that many business owners and organizations are lost in a knowledge gap regarding some of their most important customers and clients. An accurate understanding of who your mobile consumers are is critical to developing an effective mobile marketing strategy. Don’t fall victim to these myths.

Women And Their Smartphones

Women And Their Smartphones

With the assortment of stylish smartphone covers available, it comes as no surprise that women are very attached to their devices. But just how attached? Time Inc. and Nuance Digital Marketing recently conducted a study to find out.

Google Glass: Could Pay-Per-Gaze Be Next?

Google Glass: Could Pay-Per-Gaze Be Next?

Google Glass, the wearable computer with an optical head-mounted display, may become one of the most useful tools among marketers to gather data with. With the Glass Explorer program underway, Google continues to develop additional functionality to the Glass, especially within advertising.

5 Tips On How To Market A Mobile App

5 Tips On How To Market A Mobile App

No amount of marketing will help if it not something people need. It doesn’t have to be an extension of your website or of interest to only current customers. Be creative and develop something useful that the general public will be attracted to and something that makes sense for you to put your brand on.