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Transforming Modern Vascular from Start-Up to Nationwide Leader in PAD Treatment

Transforming Modern Vascular from Start-Up to Nationwide Leader in PAD Treatment

In a little over a year, Modern Vascular has grown from startup to the nation’s leader in Peripheral Artery Disease (PAD) treatment. We sat down with Leslie Gibbs, Modern Vascular’s Chief Marketing Officer, to reflect on her past year at the company, and how a strong brand strategy has helped Modern Vascular grow even during a global pandemic.

What Makes a Market Leader?

What Makes a Market Leader?

Decades of working with companies and organizations in just about every industry can give one a rich perspective on the characteristics and qualities of true market leaders. Often, they hold the largest market share in a particular industry or industry segment.

Connecting Emotion to the Healthcare Space

Connecting Emotion to the Healthcare Space

Relationships mean everything in healthcare and emotions are key to creating these connections. This is precisely why healthcare companies must go beyond…