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Posts for Baby Boomer and Millennial/Gen Z Marketing

Top Must-dos Now for Brand Building

Top Must-dos Now for Brand Building

Brands today face major challenges. Most brand gurus will tell you the importance of building brand awareness and loyalty. But how do you do that and where do you start? What are the key factors that matter right now for a brand?

Millennial Goals

Millennial Goals

According to Nielsen, not only are millennials 77 million strong, they will account for around 30% of total consumer product dollars spent by 2020…

How To Advertise To A Millennial – In The Words Of An Actual Millennial – Part Two

How To Advertise To A Millennial – In The Words Of An Actual Millennial – Part Two

Us millennials are still watching the content, we just happen to be skipping the commercials. This is why I suggest the use of branded content. When branded content is used correctly, the product or service becomes the star of the show.

How To Advertise To A Millennial – In The Words Of An Actual Millenia – Part One

How To Advertise To A Millennial – In The Words Of An Actual Millenia – Part One

I have been reading a lot of posts all across the Internet suggesting how to advertise and communicate company’s brand, product or services to Millennials. Unfortunately, the majority of these posts are written by non-Millennials. I am a living, breathing, college grad millennial.

Marketing To Millennials And Boomers – The Generation Gap

Marketing To Millennials And Boomers – The Generation Gap

With social media and modern technology at the hands of everybody today, it’s no surprise different generations are cultivating their media intake to meet their specific desires. So when two generations are compared side by side, what are the differences?