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The Basics Of Email Marketing

The Basics Of Email Marketing

Many of the latest trends and buzzwords in the marketing world have centered around social media. And yes, social media is important – according to a recent Pew Research Study, 61% of all online adults are on social media.1

E-Marketing: Is It More Effective Than Social Media?

E-Marketing: Is It More Effective Than Social Media?

We complain about all the emails we get during day. Between work, friends and all the mailing lists we feel we were conned into signing up for, it seems like a set up for disaster not checking email at least every 30 minutes. But believe it or not, this onslaught of electronic mail actually works – nearly 40 times as well as Facebook and Twitter combined with an average purchase rate 17% higher than social media.