Moms are incredible. Somehow they balance work, playing with their kids, being a professional chauffeur, cooking like a gourmet, helping with homework and a thousand other things. With the multitudes of devices entering the market, moms have taken advantage of the new technologies to better organize and work through their days, and they’re becoming one of the most lucrative digital markets.
I remember when I first walked into the Western States Advertising Agencies Association and saw a sea of suits. Black suits, navy suits, ill-fitting suits – but they all had one thing in common: they clothed a man. I only saw one other woman in the room.
The days of Ricky shouting “Lucy! I’m home!” long disappeared along with cathode ray tubes as more and more women participate in the bread winning responsibilities of family life. In a 2013 report from Nielsen, American women enjoy remarkable spending power that continues to grow and currently ranges from $5 to $15 trillion annually.
It’s sleek, yet robust. It “exudes masculinity,” offering “more power, more steam, more performance.” It “helps men turbocharge,” and from the front, it even looks like a high-performance racing vehicle.