As marketers, we’ve seen many businesses fail from not recognizing the need for a serious rebranding or organizational and cultural revamping. Often, they are not taking advantage of tools that competitors may be already using.
The rate of change recently has been profound. We’ve experienced our businesses, social relationships, communication, education, family, commerce, healthcare, transportation, government, and more all changing.
With the advent of COVID-19 and need for social distancing, how you work with your team can be a big change for you and your company. Yet for some, it may feel no different from how the organization currently operates. Success is often dictated by how experienced you are in conducting virtual meetings. As a brand marketing […]
Who isn’t worn out from people complaining about how bad the economy is, how tough it is to make a healthy profit and aren’t we all working twice as hard as we ever have? Until business leaders realize that everything about their companies needs to change, they’ll continue to miss the mark, and sadly, fall far behind.
Today we have the ability to measure and analyze the outcome of our client’s marketing efforts. Marketing and advertising have come a long way from the days of flip charts and T-squares. Don Draper’s Madison Avenue is part of advertising’s great history.