Blog
Posts for Business Practices and Culture
How to Make the New Normal a Better Normal
There is no question that the 2020 pandemic has caused significant interruption in our economy. But businesses can do a few things right now to minimize, not only the effects on today’s revenue, but on building revenue when things return to normal.
Business Leaders: It’s Time to Change Your Organizational Culture, Focus & Metrics
As marketers, we’ve seen many businesses fail from not recognizing the need for a serious rebranding or organizational and cultural revamping. Often, they are not taking advantage of tools that competitors may be already using.
New Models for Opportunity and Super Trends Now
The rate of change recently has been profound. We’ve experienced our businesses, social relationships, communication, education, family, commerce, healthcare, transportation, government, and more all changing.
Tips for Keeping Your Virtual Team Effective and Emotionally Connected
With the advent of COVID-19 and need for social distancing, how you work with your team can be a big change for you and your company. Yet for some, it may feel no different from how the organization currently operates. Success is often dictated by how experienced you are in conducting virtual meetings. As a brand marketing […]
The Purchase Consideration Process
In researching the feelings a typical consumer and business buyer goes though when given the choice amongst different products or services, we have identified…
Keep an Eye on your Competitor’s Social Media Accounts
It is always important to examine what competitors are doing in social media, however so many businesses neglect analyzing their competitor’s social media channels…
Business Leaders: Change Your Mindset. Change Your Future.
Who isn’t worn out from people complaining about how bad the economy is, how tough it is to make a healthy profit and aren’t we all working twice as hard as we ever have? Until business leaders realize that everything about their companies needs to change, they’ll continue to miss the mark, and sadly, fall far behind.
Marketing Operations – The Nerve Center For Modern Business
Today we have the ability to measure and analyze the outcome of our client’s marketing efforts. Marketing and advertising have come a long way from the days of flip charts and T-squares. Don Draper’s Madison Avenue is part of advertising’s great history.
