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Posts for Building Brands

An offer of help.

An offer of help.

Given the current challenges affecting all of our businesses and families, I would like to offer help and support. Our Southern California-based agency, Sagon-Phior, is still operating with a full staff of remote web developers, marketing and PR strategists, researchers, writers and designers. Should you or anyone you know require marketing, web, digital or PR assistance, […]

Top Must-dos Now for Brand Building

Top Must-dos Now for Brand Building

Brands today face major challenges. Most brand gurus will tell you the importance of building brand awareness and loyalty. But how do you do that and where do you start? What are the key factors that matter right now for a brand? Each decade superseding former decades has brought about challenges and opportunities for brands. What worked 20 years ago or even 10 years […]

How Good is Your Innovation Story?

How Good is Your Innovation Story?

For some time now, “innovation” has been a buzz word that transcends almost every industry, with start-ups and giants alike vying for the next big breakthrough idea. Yet when it comes to rising above the hype and noise, the majority of brands, products and services fall flat on deaf ears to the indifference of saturated […]

Congratulations on David Slapping Goliath.

Congratulations on David Slapping Goliath.

For many years, the North American market share of the architectural software industry has been dominated by Autodesk, the largest software brand. GRAPHISOFT, a dominant player in Europe but a true challenger brand in the US, was looking for new and unexpected ways to disrupt this very competitive software market. Together with the GRAPHISOFT North […]

Marketing Ingredients For Increasing Donors

Marketing Ingredients For Increasing Donors

Every foundation needs help building their donor base. Since we have worked charitable organizations from global to national to regional sizes, we offer tips on the key marketing basics most organizations should have in place.

Does Your Non-Profit Website Engage Young Donors?

Does Your Non-Profit Website Engage Young Donors?

Recent surveys have shown that non-profit organizations have some work to do. Young donors, generally born between 1979 and 1994, are getting more choosey with their philanthropic endeavors. The survey showed that they are tuning out when an organization’s website isn’t regularly updated.