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Emotion and the art of video marketing

Emotion and the art of video marketing

Video gives a brand a powerful voice. Video marketing is the most emotionally engaging and persuasive way to put an idea into someone’s head. It can present compelling and authentic stories that connect with audiences more effectively than many other marketing tactics or tools.  More importantly, video has the unique ability to change the course of the decision-making and consideration process.

How Good is Your Innovation Story?

How Good is Your Innovation Story?

For some time now, “innovation” has been a buzz word that transcends almost every industry, with start-ups and giants alike vying for the next big breakthrough idea. Yet when it comes to rising above the hype and noise, the majority of brands, products and services fall flat on deaf ears to the indifference of saturated […]

Congratulations on David Slapping Goliath.

Congratulations on David Slapping Goliath.

For many years, the North American market share of the architectural software industry has been dominated by Autodesk, the largest software brand. GRAPHISOFT, a dominant player in Europe but a true challenger brand in the US, was looking for new and unexpected ways to disrupt this very competitive software market. Together with the GRAPHISOFT North […]

How Emotionally-branded Content Converted Software Users

How Emotionally-branded Content Converted Software Users

There are thousands of technology tools and platforms available to enable marketing and sales organizations. Nothing does a more effective job at connecting with an audience and motivating them to respond than great stories that appeal to the heart. This is not about features and benefits. This is about disrupting expectations and offering a deeper, more engaging experience with customers.