Our goal was to relaunch this healthcare brand with the objective of boosting awareness about a new choice. This choice was new form of radiation-free, compression-free, 3D breast imaging.

The relaunch required precision marketing and messaging. We began by creating a five-part video series, followed by a digital marketing and social media program. All of the videos shared the personal stories of patients, pathologists and oncologists. The stories humanized the brand and focussed on the positive emotions and solutions connected to breast health. After that, we designed a more accessible website. The website supported the patient journey and engaged users in the video stories.