Insights

Opinions, research and discoveries about marketing, emotions, target markets, digital media, storytelling and the business of branding.

ARCHIVES

Top Must-dos Now for Brand Building

Top Must-dos Now for Brand Building

Brands today face major challenges. Most brand gurus will tell you the importance of building brand awareness and loyalty. But how do you do that and where do you start? What are the key factors that matter right now for a brand? Each decade superseding former decades has brought about challenges and opportunities for brands. What worked 20 years ago or even 10 years […]