Tactical Back Office
Marketing Overcomes Healthcare Staffing Hurdles
Tactical Back Office has been providing remote staffing solutions in the healthcare industry for over 10 years. They have addressed the two most important areas of staffing. First, they overhauled the compensation structure to relieve the financial pressure and allow their clients to achieve greater operational flexibility, customer service and business growth. Secondly, they assembled an extensive pool of talent they have been cultivating, training, and working with for years, with the assurance that each candidate they place is highly educated and experienced in several industries. The company caters to the unique needs of every type of practice and provider, from small clinics to large healthcare systems.
Challenge
Healthcare organizations faced multiple hurdles in adopting remote staffing solutions. The primary challenge was overcoming skepticism about virtual staffing and convincing those organizations about the effectiveness using remote staffing in reducing overhead costs without compromising care quality. Another challenge was demonstrating how this model could increase employee retention in an industry known for high turnover rates. Enhancing operational efficiency was also a key concern, as many practices struggled with administrative burdens that detracted from patient care. Additionally, there was a need to show how remote staffing could elevate patient satisfaction, a growing focus in healthcare.
Solution
Sagon-Phior developed a comprehensive solution to address these challenges. We modernized the brand through a multi-channel marketing strategy that encompassed digital, social media, SEO, PPC, events, and thought leadership content. This approach allowed for targeted outreach to healthcare decision-makers across various platforms.
- A new website was developed specifically tailored to address the needs and pain points of healthcare business owners and clinicians. The new consumer journey was defined to get customers from an understanding phase to conversion quickly.
- We developed a content strategy that included the creation and distribution of authoritative material on healthcare staffing trends and best practices, positioning TBO as industry experts that was placed on the blog section of the website.
- To combat skepticism about the quality of using remote staff, we focused on TBO’s comprehensive training program, highlighting the rigorous vetting process, ongoing development, and industry-specific expertise of their staff.
- Integrated marketing focused on getting TBO clients to reassess how they are currently running their business and how TBO can assist them to save time and focus on the most important parts of their business. All content was developed and distributed through multi-channel approach that uses digital, video, PR, social media, SEO, PPC.
- Detailed case studies were created including client testimonials to build credibility, and an interactive ROI calculator was implemented on the website, allowing potential clients to estimate their potential savings and efficiency gains from remote staffing solutions.
Results
The comprehensive strategy yielded impressive results. Client acquisition grew by over 300% within the first 12 months of implementation. To date, the business has achieved new sales records, demonstrating the long-term success of the approach in convincing healthcare organizations of the benefits of remote staffing solutions.
