Launching a New Brand in the U.S. Market
Infomedia is a leading provider of solutions for the global automotive industry’s after sales parts & service sector. They supply online parts selling systems, menu pricing systems, publications, data analysis and information research for manufacturers.
The primary goal was to launch Superservice, a new proprietary brand, then subscribe U.S. dealerships, franchisees & independent mechanics. Competition was fierce.
The new website and integrated marketing program effected a 2000% increase in unique site visits. 90% of site visitors were from the U.S. and international subscriptions increased significantly overall.