Digital Strategy Revitalizes Classic Brand
This Center (SCRC) is one of the world’s most well established fertility clinics, with a patient population local to international.
SCRC was battling a growing number of IVF centers in the same space.
The main factor influencing the selection of an IVF clinic is consistently positive results. By incorporating this information into the brand positioning, digital strategy & content development, online user response significantly improved.
The new site increased lead conversions and new patient acquisitions by over 225%.