Emotion-driven Luxury Brand Platform ignites Sales

We established a brand platform with an emotion-driven messaging strategy. This elevated the indiGO Auto Group as the leader in bespoke customer experiences. We next developed elements including an email program, sales collateral, out-of-home and print advertisements and exciting event concepts. More elements included signage, video content and a luxury car blog. These elements complemented the Rolls-Royce brand and the indiGO Auto Group’s Rolls Royce dealership, igniting sales.

The goal was to go beyond offering the traditional automotive dealer model to provide a more immersive, experiential ownership journey. The unified luxury brand platform enhanced the auto group’s national reputation to shine in parallel with its fine brands.

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Creative Agency: Premium Automotive Marketing
Design Agency - Luxury Automotive Direct Mail Marketing
Automotive dealer event marketing elements
HTML email development for automotive dealer group
Gatefold brochure design for automotive dealer group
Billboard design for automotive dealer group featuring luxury cars
OOH marketing for automotive dealer group featuring luxury cars
Rolls-Royce Motor Cars Rancho Mirage printed invitation
Automotive advertising design - print ad featuring a side view of luxury car with city skyline
Automotive advertising design - print ad featuring a dramatic low angle view of luxury car
Automotive advertising design - print ad featuring image of RR badge on alloy wheel