Emotion-driven Luxury Brand Platform ignites Sales
We established a brand platform with an emotion-driven messaging strategy. This elevated the indiGO Auto Group as the leader in bespoke customer experiences. We next developed elements including an email program, sales collateral, out-of-home and print advertisements and exciting event concepts. More elements included signage, video content and a luxury car blog. These elements complemented the Rolls-Royce brand and the indiGO Auto Group’s Rolls Royce dealership, igniting sales.
The goal was to go beyond offering the traditional automotive dealer model to provide a more immersive, experiential ownership journey. The unified luxury brand platform enhanced the auto group’s national reputation to shine in parallel with its fine brands.