Establishing a Bespoke Brand Platform

Establishing a unique brand platform with targeted, emotion-driven messaging was critical to elevating the dealership group as the leader in bespoke, 360 customer experience. To achieve this, we developed, designed and produced email templates, marketing and sales collateral, out-of-home and printed advertisements, event concepts and supporting materials, and dealership signage and materials that not only complemented the Rolls-Royce brand, but elevated the dealership brand as a whole.

Rolls-Royce Motor Cars North Houston, a member of the indiGO Auto Group, is the premier provider of Rolls-Royce vehicles and service for the Houston, TX area. As an indiGO Auto Group member, they are renowned for going beyond the traditional dealership model by providing a more immersive and experiential ownership journey.

Through a unified and elevated indiGO Auto Group brand platform, indiGO Auto Group’s sterling reputation and care allows each of their 19 franchised dealerships to shine in parallel with the brands they represent in six US markets: Houston, TX, St. Louis, MO, and Palm Springs, Rancho Mirage, Riverside, and Marin County, CA.

More
DM brochure design for automotive dealer group
Automotive dealer event marketing elements
HTML email development for automotive dealer group
Gatefold brochure design for automotive dealer group
Billboard design for automotive dealer group featuring luxury cars
OOH marketing for automotive dealer group featuring luxury cars
Rolls-Royce Motor Cars Rancho Mirage printed invitation
Automotive advertising design - print ad featuring a side view of luxury car with city skyline
Automotive advertising design - print ad featuring a dramatic low angle view of luxury car
Automotive advertising design - print ad featuring image of RR badge on alloy wheel