Establishing a Bespoke Brand Platform
Establishing a unique brand platform with targeted, emotion-driven messaging was critical to elevating the dealership group as the leader in bespoke, 360 customer experience. To achieve this, we developed, designed and produced email templates, marketing and sales collateral, out-of-home and printed advertisements, event concepts and supporting materials, and dealership signage and materials that not only complemented the Rolls-Royce brand, but elevated the dealership brand as a whole.
Rolls-Royce Motor Cars North Houston, a member of the indiGO Auto Group, is the premier provider of Rolls-Royce vehicles and service for the Houston, TX area. As an indiGO Auto Group member, they are renowned for going beyond the traditional dealership model by providing a more immersive and experiential ownership journey.
Through a unified and elevated indiGO Auto Group brand platform, indiGO Auto Group’s sterling reputation and care allows each of their 19 franchised dealerships to shine in parallel with the brands they represent in six US markets: Houston, TX, St. Louis, MO, and Palm Springs, Rancho Mirage, Riverside, and Marin County, CA.