Marketing PPE During COVID

When Premier Pure’s holding company, RPP Products, realized they could help fight the COVID-19 crisis by shifting their raw materials to hand sanitizer production, they needed to move quickly with a marketing and PR program to help establish this new PPE brand in the marketplace. As experts in emotional marketing, and an environment of great uncertainty, we understood the significance of establishing a brand platform that stood for safety and confidence, and the opportunity to provide for organizations, consumers and those in need. Within less than 30 days, we developed and launched the new hand sanitizer brand and secured multiple partnerships, retailer support and new accounts.