A Brand Platform with Soul

Using soul, passion and dreams as the catalyst for the dealership group’s brand platform and marketing, Sagon-Phior developed emotion-driven brand positioning and aspirational messaging. We positioned the dealerships as the passionate drivers of dreams through captivating out-of-home and printed ads, dynamic and thrilling event concepts, signage and collateral, and engaging email templates.

The Porsche brand is the cornerstone of the indiGO Auto Group, with Porsche dealership members throughout the country: Porsche North Houston, Porsche St. Louis, Porsche Palm Springs, and Porsche Marin. As indiGO Auto Group members, they are renowned for going beyond the traditional dealership model by providing a more immersive and experiential ownership journey.

Through a unified and elevated indiGO Auto Group brand platform, indiGO Auto Group’s sterling reputation and care allows each of their 19 franchised dealerships to shine in parallel with the brands they represent in six US markets: Houston, TX, St. Louis, MO, and Palm Springs, Rancho Mirage, Riverside, and Marin County, CA.

OOH marketing for luxury automotive dealer in Palm Springs, CA
Porsche Palm Springs Taycan print ad - featuring a dramatic studio shot with headline Energy, renewed.
Porsche St Louis Print Advertising featuring a rear view of a black Panamera 4
Porsche Palm Springs Print ad featuring image or dealership with headline: Welcome to Destination Porsche.
Porsche Palm Springs dealership collateral elements
Porsche North Houston Supercars and Brunch event collateral featuring GT2 RS
Digital lead generation for luxury automotive brand - email blast