Novella Infusion
Patient-First Approach Fuels Growth and Expansion
Challenge
Biologic infusion therapy can be intimidating for patients. The treatment process needed to feel less daunting, more accessible, and focus on patient care first.
Solution
Messaging was developed to focus on key attributes: caring, comfort, and convenience. We captured this in the tagline, “A Better Infusion Experience, Close To Home.” The new website featured clear, patient-friendly language explaining the infusion process. Descriptions of inviting treatment areas helped patients feel more relaxed. An emphasis on convenience, free parking and flexible scheduling, reduced patient stress.
We targeted healthcare providers, showcasing Novella’s outpatient centers as a more accessible, cost-effective alternative to hospital-based therapy. New content on the referral process made it easier for doctors to recommend Novella.
Results
Patient confidence increased, leading to more inquiries and appointments. They reported feeling informed and reassured. Healthcare provider relationships strengthened, generating an increase in referrals. Doctors felt assured their patients would receive the care they deserved.
Novella’s network expanded beyond the Northeast boosting visibility and attracting more patients and partnerships. The patient experience and referral program drove new business growth, laying a foundation for continuing expansion.
