Defining Rapid Growth for a Non-Profit
We were engaged to redefine this 95-year-old non-profit by refreshing its brand identity, marketing and public relations. In 2015, NCL had 194 Chapters in 23 States and 50,000 members at the time. Five years later, NCL has rapidly expanded to include 272 Chapters in 27 states and now has 200,000 active members, sustainers and alumnae. The organization has experienced over 80% growth in the past decade,
We produced a strategic plan to increase it membership and impact. Deliverables included a refreshed brand identity and video, survey development, website, newsletter, sponsor and fundraising campaign, leadership guidelines, membership kit, chapter recognition and sustaining member program, innovative new programming, event marketing, branded tools, social media and marketing templates, a new national initiative and philanthropy partner, licensing program guidelines, and event, digital B2B and B2C marketing campaigns.