Establishing a Market Leader
Launching a healthcare market leader as a rapidly expanding national brand and educating the public of a silent disease requires a focused strategic plan. Weaving patient stories, impactful statistics and case studies were critical in developing a healthcare branding and marketing program addressing patients and providers.
We developed media stories, patient-focused content and result-driven provider materials for easy partnership. Underscored by comprehensive brand strategy, brand identity and launch materials, new clinics opened successfully in their market. Marketing channels, from the brand guide to each touchpoint, were designed to connect emotionally and personally.
Even during the 2020 COVID-19 pandemic, this client remained profitable, opening more than two new clinics before the end of the year and is on track to open 80+ clinics nationwide.