Amplifying the Dealership Brand Platform
For a dealership that caters to those who pursue the most amplified of lifestyles, we elevated the dealership group’s brand platform by developing thrilling event concepts and supporting materials, bold marketing and sales collateral, eye-catching out-of-home and printed advertisements, and emotion-driven messaging that not only complemented the Lamborghini brand, but elevated the dealership brand as a whole.
Lamborghini Houston and Lamborghini Rancho Mirage, members of the indiGO Auto Group, are the premier providers of Lamborghini vehicles and service for the Houston, TX and Rancho Mirage, CA areas. As indiGO Auto Group members, they are renowned for going beyond the traditional dealership model by providing a more immersive and experiential ownership journey.
Through a unified and elevated indiGO Auto Group brand platform, indiGO Auto Group’s sterling reputation and care allows each of their 19 franchised dealerships to shine in parallel with the brands they represent in six US markets: Houston, TX, St. Louis, MO, and Palm Springs, Rancho Mirage, Riverside, and Marin County, CA.